Irina Lasselle – UX Research
& Strategy Lead

Driving user-centered strategies and impactful experiences through research, goal setting coaching, and design thinking leadership.

Core Expertise

Driving product success through evidence-based research, strategic planning, and leadership excellence.

User Experience Research

Ethnographic field studies, customer interviews, usability testing, heuristic evaluation, eye tracking, and comprehensive qualitative analysis.

  • 9+ years leading complex research projects

  • B2B, B2C, and lead generation research

  • Healthcare, retail, and enterprise domains

Goal-Setting and Strategy

Coaching teams on best practices of outcome-based goal setting and aligning improvements with business objectives.

  • Trained in advanced goal-setting frameworks

  • Mentored cross-functional team members to help align programs to business goals and customer needs

Leadership & Mentorship

Mentoring research, design, and product managers, establishing customer-centric best practices, and introducing innovative research methods and tools.

  • Led research at GE HealthCare

  • Facilitated Design Thinking workshops

  • Improved research operations and processes

  • A big shout-out on on your impact to this business and most importantly to its Customers, it’s been considerable and will be long-lasting.

    Lead UX Designer

  • You are someone that I look up to in so many ways and inspire me to want to become a better UX researcher. I have enjoyed partnering with you on multiple projects and admire the way you truly live out the "customer first" approach.

    UX Researcher

  • You've done incredible work championing a more robust research process at GE.

    Technical Product Manager